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Maryna is a results-driven CX executive passionate about efficient and human-centric customer support. She firmly believes that exceptional customer experiences lie at the heart of every successful business.
Many of us keep hearing that AI is coming for our jobs. Support engineers are no exception. But the reality on the ground can look quite different. Some teams are using AI every day to streamline workflows, automate repetitive tasks, and surface insights faster. Others have seen little change in how they operate over the…
Maryna Paryvai · 14 Jul 2026
Must-have Agent Copilot features support leaders want—but can’t find today. See what’s missing from current AI support tools.
Maryna Paryvai · 6 Jan 2026
Your Advanced Guide to Giving Bad News to Customers Without Scaring Them Away (With Templates)
Maryna Paryvai · 20 Nov 2025
Learn from pros how to transition to 24/7 customer support, assess staffing needs, optimize workflow, and leverage AI-powered tools.
Maryna Paryvai · 14 Aug 2025
Discover how Zendesk Auto-Assist works, its pros and cons, and key tips to know before enabling it for smarter, faster customer support.
Maryna Paryvai · 12 Aug 2025
